Choose for your customers
Combine coffee storage, brewing products, glassware and espresso tools from different brands to create an assortment that fits your audience.
For specialty coffee shops across the EU.
Coffee gear that gives your specialty coffee shop character.
Create a retail corner customers want to explore. Discover design-led coffee gear, beautiful drinkware and thoughtful accessories that feel special, work beautifully and make memorable gifts.
- Designed to be discovered
- Beautifully functional
- Made to be gifted
Made to be discovered.
Products customers want to pick up.
The strongest retail products combine immediate visual appeal with a story customers understand. Beautiful enough to give, useful enough to become part of an everyday coffee ritual.
Retail favourite
Airscape® coffee storage
A distinctive combination of colour, design and a patented inner lid that turns coffee freshness into a benefit customers can see and understand.
Explore Airscape
Barista essentials
MUVNA coffee tools
Tactile espresso tools with strong shapes and coordinated finishes, created for customers who care about every detail of their coffee setup.
Explore MUVNACurated by you.
Build a collection that feels like your shop.
Every specialty coffee shop has a different audience and identity. Select the products, finishes and stories that naturally belong in your space.
Give every product a story
Innovative functions, tactile materials and considered design give your team something meaningful to demonstrate and explain.
Keep your display fresh
Introduce new colours, gifting ideas and coffee rituals throughout the year, with products supplied from European stock subject to availability.
Start with the products that match your identity. Expand as you learn what customers pick up, give and return for.
Flexible wholesale.
Start small. Curate freely. Grow with demand.
Select individual products from different brands and categories. Your reseller prices and applicable discount are shown in checkout before payment, giving you control over your assortment and order value.
€300 minimum
Excluding VAT, calculated before reseller discounts and
excluding shipping.
Mix & Match
Combine available brands, categories and individual
products in one order.
28–45%
Reseller discount depending on order value and brand.
Fellow is capped at 28%.
EU only
Available to approved business customers established
within the European Union.
A varied portfolio for different shops and customers
- Planetary Design / Airscape®
- Fellow
- KRUVE
- MUVNA
- zeroHero
- Matrix
- STARESSO
- DiFOLD
- World Coffee Gear Essentials
Your shop. Your identity.
Put your name on something customers keep.
Create a personalised Airscape® edition for your shop, a special retail collection or a memorable customer gift. Your identity remains visible long after the purchase.
Custom Airscape®
Create an edition unique to your store
Add your logo or artwork to a proven retail favourite. Personalised Airscape canisters work as an exclusive shop product, branded gift or distinctive addition to a curated coffee collection.
View Airscape CustomisationSimple reseller ordering.
From application to your shelves.
Reseller ordering is designed to remain clear and flexible. Choose the products that fit your store and review your reseller prices and applicable discount in checkout before payment.
Apply for an account
Tell us about your shop, sales channels and customers. We review each application individually and normally respond by email within 48 hours.
Curate your assortment
Mix available products from different brands and categories. The €300 minimum excludes VAT, is calculated before reseller discounts and excludes shipping.
Review and order
Review your reseller prices and applicable discount in checkout before payment. Available products are supplied from European stock.
Ready to create a coffee gear collection that feels at home in your shop?
Apply to Become a ResellerGood to know.
Specialty Coffee Shop FAQ.
Clear answers about reseller accounts, order values, discounts, European delivery, sales channels and personalised Airscape® canisters for specialty coffee shops.
Which specialty coffee shops can apply for a reseller account?
Registered specialty coffee shops and other coffee-focused retailers established within the European Union that purchase products for resale can apply. Every application is reviewed individually.
What is the minimum reseller order value?
The minimum reseller order value is €300 excluding VAT, calculated before reseller discounts and excluding shipping.
Can I combine different brands and products?
Yes. Approved resellers can mix and match available brands, categories and individual products, provided the order reaches €300 excluding VAT, calculated before reseller discounts and excluding shipping.
What reseller discount can my specialty coffee shop expect?
The first reseller tier is 28%. Depending on order value and brand, the applicable discount may increase to 45%. Fellow products are always capped at a maximum reseller discount of 28%. Your reseller prices and applicable discount are shown in checkout before payment.
Which countries do you supply?
World Coffee Gear supplies approved specialty coffee shops and other business customers established within European Union countries. Products are supplied from European stock, subject to availability.
Which brands and product categories can I order?
Approved resellers can order available coffee storage, glassware, brewing products, drinkware and espresso tools. Our portfolio includes Planetary Design / Airscape®, Fellow, KRUVE, MUVNA, zeroHero, Matrix, STARESSO, DiFOLD and World Coffee Gear Essentials.
Can I sell the products in my specialty coffee shop and online?
Yes. Products can be sold in your physical specialty coffee shop and through your own webshop. Please describe your sales channels when applying. Products and brands supplied by World Coffee Gear may not be offered on Amazon, bol.com or other European marketplaces.
Can Airscape canisters be personalised for my specialty coffee shop?
Yes. Selected Airscape canisters can be personalised with your logo using laser engraving or professional imprinting. Laser engraving starts from 36 canisters and imprinting starts from 48 canisters, subject to the selected model and artwork.
Which artwork files are needed for customisation?
Please supply your logo or artwork as a vector file in AI or EPS format. We review the artwork, preferred position and selected canister before preparing a quotation.
How does my specialty coffee shop apply for reseller access?
Complete the reseller application form and tell us about your specialty coffee shop, sales channels and target customers. We review every application individually and normally respond by email within 48 hours. Approved applicants receive information about activation and reseller access.
Ready to add distinctive coffee gear to your specialty coffee shop?
Apply to Become a Reseller