API-connected fulfilment.

Expand your coffee gear range without holding the stock.

Connect your webshop to World Coffee Gear and select the products you want to offer. We manage stock, order fulfilment, shipping and returns while you retain control of your shop and customer experience. This service is exclusively available to e-tailers established in the European Union and for deliveries within the EU.

Discuss an API Connection Response to applications within 24 hours

Connected fulfilment

01 Your webshop The customer places an order in your online shop.
02 World Coffee Gear We pick and pack the order and include a packing slip issued in your company name.
03 Your customer We ship the order directly to your customer on your behalf.

Available API connections

Magento Shopify Shopware Centra WooCommerce Lightspeed

Real-time insight into sales and returns is available through our back-office.

What we handle.

Extend your range, not your workload.

Select the coffee gear that fits your customers. We provide the stock, technology and operational support needed to sell and fulfil your selected range.

01

Choose your assortment

Select the products and brands you want to offer from the available World Coffee Gear stock.

02

Automated order intake

Customer orders are transferred to our systems through the API connection and prepared for fulfilment.

03

Manual orders when needed

You can also place an order yourself and instruct us to ship it directly to your customer.

04

Stock and fulfilment

We hold the stock and manage picking, packing and dispatch for the products included in your selected range.

05

Returns and warranty support

We support the operational handling of returns and warranty questions relating to the products we supply.

06

Real-time back-office insight

Monitor sales and returns in real time through the World Coffee Gear back-office.

Your name remains visible to the customer. Every fulfilled order includes a packing slip issued in your company name.

Commercial framework.

Clear conditions from connection to delivery.

Our fulfilment partnerships combine a fixed system connection with flexible monthly cooperation and transparent weekly billing.

€400

One-time system connection

A one-off charge for connecting your webshop to our systems.

€3,000

Minimum monthly invoice value

The minimum total invoiced by World Coffee Gear to the e-tailer per month.

28–45%

Commercial margin

Depending on the brand and the value of your weekly invoice. For Fellow products, the maximum margin is 28%.

Weekly invoicing Delivered products and fulfilment services are invoiced weekly.
Payment within 7 days Weekly invoices have a payment term of seven days.
Monthly cancellation The fulfilment partnership can be cancelled monthly.
Promotions by agreement Promotional pricing is always discussed and agreed in advance.
Separate fulfilment model: the standard reseller Mix & Match conditions do not apply to e-tailer fulfilment partnerships.

From application to launch.

Connect, test and start selling.

After your webshop, assortment and commercial conditions have been approved, a specialist from our fulfilment partner guides you through the technical onboarding and testing process.

01

Introduce your webshop

Tell us about your platform, target markets, sales channels and expected order volume.

02

Select your assortment

Choose the relevant products from our available stock and agree on the brands and commercial conditions.

03

Specialist-led onboarding

A specialist from our fulfilment partner guides the system connection, configuration and test orders, including the packing slip in your company name.

04

Go live

Start sending orders automatically or manually, monitor activity and receive your weekly invoice.

Good to know.

E-tailer fulfilment FAQ.

Clear answers about system connections, stock, fulfilment, commercial conditions and the onboarding process.

Who can apply for an e-tailer fulfilment partnership?

E-commerce businesses established in a European Union member state and selling coffee gear online can apply. The fulfilment service is available exclusively for deliveries within the EU. We assess the webshop, target markets, sales channels and expected order volume before approval.

Which webshop platforms can be connected?

API connections are available for Magento, Shopify, Shopware, Centra, WooCommerce and Lightspeed.

Do we need to hold our own stock?

No. World Coffee Gear holds the available stock. You select the products and brands that you want to offer through your own webshop.

Can we also place orders manually?

Yes. Orders can be transferred automatically through the API connection, but you can also place an order yourself and instruct us to ship it directly to your customer.

Whose name appears on the packing slip?

The packing slip is issued in the e-tailer's company name. World Coffee Gear fulfils and ships the order on your behalf.

Can we monitor sales and returns?

Yes. You receive real-time insight into sales and returns through the World Coffee Gear back-office.

Do you provide returns and warranty support?

Yes. We support the operational handling of returns and warranty questions relating to the products supplied by World Coffee Gear.

Who manages the technical onboarding?

A specialist from our fulfilment partner guides you through the system connection, configuration and test-order process.

What does the system connection cost?

The one-time charge for connecting your webshop to our systems is €400. The minimum monthly invoice value from World Coffee Gear to the e-tailer is €3,000.

What commercial margin can we expect?

Commercial margins range from 28% to 45%, depending on the brand and the value of your weekly invoice. For Fellow products, the maximum commercial margin is 28%.

How are products and fulfilment invoiced?

Delivered products and fulfilment services are invoiced weekly. Payment is due within seven days.

Do the reseller Mix & Match conditions apply?

No. E-tailer fulfilment is a separate business model. The standard reseller Mix & Match conditions do not apply to fulfilment partnerships.

How are price promotions managed?

Promotional pricing and price campaigns must always be discussed and agreed with World Coffee Gear in advance.

Can the fulfilment partnership be cancelled monthly?

Yes. The e-tailer fulfilment partnership can be cancelled monthly.

Interested in connecting your webshop to World Coffee Gear?

Discuss Your Webshop