About World Coffee Gear.
After 20+ years in coffee, I am still curious.
Curious about the products that make a coffee ritual feel better, the people behind them and the ideas that deserve a place in Europe. That curiosity led me to start World Coffee Gear.
Jochem Snels — Founder, World Coffee Gear
Read How It Started
World of Coffee, Geneva
Where it began.
It started with a quiet moment at home.
During the pandemic, homes became offices almost overnight. Yet the space around coffee—the small corner where you could step away from work—was often barely considered.
I saw an opportunity to give that moment more attention. Preparing a beautiful espresso or a carefully made slow drip could turn the quiet hours of working from home into a chance to pause, reset and enjoy something made properly.
That idea became World Coffee Gear. I began selecting new, beautiful and functional products that could give the home coffee ritual more character and substance. Offering those brands across Europe felt natural from the very beginning: coffee culture, design and good ideas do not stop at borders.
The coffee corner became a small place to pause, reset and enjoy something made properly.
Selected, not collected.
Coffee gear should make you want to use it.
At trade shows, in conversations with makers and while trying products myself, I am always looking for that small moment when a clever idea simply makes sense.
We do not add products just to fill a catalogue. They need to bring something useful, enjoyable or unexpected to the coffee ritual.
- Does it solve a real problem?
- Does it feel good to use?
- Would I happily recommend it to someone I know?
If I cannot explain why a product deserves its place, it does not enter the collection.
Behind the gear.
Serious about coffee gear. Not always about ourselves.
World Coffee Gear is built through early starts, long days, busy trade shows, product demonstrations, new conversations and plenty of coffee along the way.
The products brought us together. The people, ideas and shared enthusiasm are what keep World Coffee Gear moving forward.
No borders around good ideas
European from day one.
Limiting World Coffee Gear to one country never made sense to me. The products we discover are international, the people behind them are international and coffee lovers everywhere recognise genuinely thoughtful design.
Today our head office is in Rijen, our products are handled from Haelen and resellers in eight EU countries bring our collection to their own customers.
Local roots. European outlook.Our home base for selecting products, building partnerships and shaping the collection.
Our European warehouse and fulfilment base prepares orders for customers and retail partners.
A growing network of resellers introducing distinctive coffee gear to their local communities.
The next discovery
Still curious. Still looking.
“I do not want World Coffee Gear to become just another large catalogue. I want it to remain a collection of products with a reason to exist — gear that surprises us, solves something and makes the coffee ritual more enjoyable.”
Found something we should see, or simply want to talk about coffee gear, retail or a possible partnership?
Start a conversation